Ernie Mosteller: Interactive-Multidisciplinary Creative Director

406 S. Fairfax Ave, Alexandria, VA • 703-801-1843 • ernie@mostellercreative.com

site: www.mostellercreative.com

blog: www.erniemosteller.typepad.com

eBook: www.useastick.com

linkedin: www.linkedin.com/in/emosteller

This isn't a regular resume.

Sorry about that. But I've done a lot of stuff, and continue to. Names and dates and generic job titles didn’t cover it. Google: Ernie Mosteller, and you'll see what I mean. So it's a resume-bio, um, thing, you have here. Hopefully, it, along with samples of my work, will tell you what you need to know.

Nutshell: What I've done.

Started as a copywriter with a serious still photography habit. Made Creative Director. Left the agency side to direct spots. Maintained a strong following, while building two production companies, both based in NY and Florida. Saw the business headed for change, and new opportunities on the web. Dove deep enough into the web that my eBook and blog helped launch a hybrid web+traditional boutique in Houston. From there, I was recruited to head up the creative for Blattner Brunner's DC office, as well as Pittsburgh-based BB Digital.

My experience includes:

- Integrated web and traditional strategies that have won significant business for agencies, successfully and consistently propelled clients ahead of their competition, and even invented new digital interfaces.

- 300 or so commercials, ranging from million-dollar special-effects extravaganzas for the world's biggest brands to freebies for local charities.

- Thousands of print, out-of-home, radio, direct, web, guerrilla, and not-yet-categorized advertising and marketing pieces. One Show, Clios, NY Art Directors Club, National Addys, Effies, and others I can't remember right now.

- Innovative creative based on innovative strategy. I do best when I'm not doing what the other guy is doing.

- Strong management experience. I know how to motivate and lead a department staff or an entire organization. Three successful startups help show that.

- My eBook and blog are written about the changing face of the advertising industry in light of the digital explosion, and what agencies and advertisers must do to keep pace. Both have been - and continue to be - read by thousands on a regular basis.

•Current Position(s)

VP, Interactive Creative Director, BB Digital - Pittsburgh, DC, Atlanta

VP, Creative Director, Co-Managing Director, Blattner Brunner - DC

www.bbdigital.com www.blattnerbrunner.com

Recruited from my own boutique agency in Houston to solidify and improve the mostly digital creative product coming out of the 20-person DC office. After producing several solid account wins and innovative digital strategies, I was asked to take the creative lead for BB Digital, as well. My job is to keep the digital work great across all three agency offices, lead the way toward more digital integration with Blattner Brunner's traditional clients and creatives, and develop innovative digital strategies for existing clients as well as all new business proposals. Blattner Brunner is a $200M agency with offices in Pittsburgh, DC, and Atlanta. Significant current projects for: GSK (Aquafresh, Goody's, BC), DeVry University, Healthways, Prevent Cancer Foundation, American Bankers Association, Woolly Mammoth Theater, Watson Wyatt Worldwide, Zippo, and others.

Author

Use A Stick - A dose of common sense for advertising

eBook available for download at: www.useastick.com

Use A Stick explores the familiar, yet nagging, problems with the client-agency relationship - and offers simple (though not necessarily easy) solutions for the creation of better advertising. It also explores the constant, accelerated change in the way people communicate and interact with marketing messages, and offers the same kind of commonsense thinking to help anyone creating advertising do it more effectively.

Columnist-Blogger-Speaker

I'm a regular contributor to adotas.com, the online magazine of interactive advertising.

I'm happy to be included as one of the authors of The Age of Conversation II.

I've been a guest lecturer for Georgetown University's School of Continuing Studies Marketing Program, as well as Media Future Now in DC, the Houston Ad Federation, and others. On a good day, my blog, www.erniemosteller.typepad.com ,can generate 1000 readers, consisting mostly of advertising professionals - both on the agency and client side. Oddly enough (at least to me), I have almost as many regular readers from outside the US, as I do inside. I've contributed to Talent Zoo's Guest Column, and other online and print publications.

• Past Experience

Founder, Executive Creative Director

2005-2006 Tangelo Ideas, Houston, TX www.tangeloideas.com

Tangelo Ideas is at the forefront of an emerging wave of alternatively structured, non-traditional, "boutique" advertising agencies. I founded Tangelo ideas with a partner, and two principles: Anything is advertising. And everything matters. In my short time at the helm of this exciting startup, we were able to land some significant projects and AOR business from: Mahindra USA (interactive AOR), the world's fourth-largest tractor manufacturer, Pointe West, a Centex Destination Property, Galveston, Texas; Missouri Mule Company, Springfield Missouri; Bent Tree Farms, a breeder of racing Thoroughbreds, Ocala, Florida; Jamail Construction, Houston, Texas; James Coney Island Restaurants, Houston, Texas; Summerhill Pyramid Winery, Kelowna, BC, Canada; Florida-Citrus.com, Lakeland, Florida; and pro-bono work for The Children's Center, Galveston, Texas.

So, why leave my own startup? A couple of reasons: More significant clients is one. But the more important one is the quality of schools in Virginia, as compared to Galveston. My kids will thank me someday. Since my departure, my former partner has successfully carried on Tangelo Ideas' principles, and it remains an exciting, truly innovative shop to watch.

Founder, President, Director

2001-2005 Fried Okra Entertainment, Ft. Lauderdale, FL www.friedokraentertainment.com

Principal Director and President of multi-director commercial production company, with offices in Ft. Lauderdale, Florida. Representation by Pangea in New York and Los Angeles.

Historical work spans multiple categories: Tourism, fashion, food, comedy, visual efx, toys and games, industrial, retail, and others. Largest volume of work consists of commercials for national and international clients, via ad agencies in New York, Atlanta, San Francisco and elsewhere. Clients include: Texaco, Hasbro, Mattel, Toy Biz, Fisher Price, Playskool, Comcast, Fila, Blimpie, LeVideo Stores, Georgia Tech, General Foods, Proctor & Gamble, and others.

Creative notes: directed and supervised post for General Food's Kool Aid "Hey Ho" spot - the first true commercial use of the Flame compositing platform, from Discreet Logic, for Grey Worldwide, NY. Directed, and supervised post and animation for redevelopment and re-release of the P&G-Hawaiian Punch character, "Punchy," for Wells Rich Greene, NY. Helped spark the US re-launch efforts for Fila Footwear, Italy, for the Blakeslee Group, Baltimore.

Co-Founder, Partner, Director

1992-2001: NurEye Films - New York, NY; Miami Beach, FL

NurEye was the forerunner of Fried Okra Entertainment. I was principal director and partner in this multi-director commercial production company. We enjoyed success in commercial production for a range of clients, including many of New York's biggest advertising agencies.

Director

1991-1992: Image Point Films

Contract director for international commercial production company, a division of Stephen Cannell Productions. Based in Los Angeles, with offices in New York and London.

Director

1990-1991: Filmworks Miami

Contract director for Miami-based commercial production company. Went from an unknown, startup director to nationally recognized name in one year.

Senior Vice President, Associate Creative Director

1986-1990: Benito Advertising (now Fahlgren Benito Tampa)

The copy side of a creative team that helped put Florida in the advertising limelight, and in the award shows. Clients included: Publix Supermarkets, McDonald’s (regional and national projects), Boardwalk and Baseball theme park, Tampa Tribune, Cadillac Dealers of Florida/Kentucky/Indiana, Bayfront Medical Center, and others. Also responsible for Creative Department's voice in agency management.

Notable awards:

One Show: multiples, print

Clios: multiples, print, television, radio

New York Art Director’s Club: print, television

Effie: television campaign

Print Regional Design Annual: print (as writer, art director, and illustrator)

National Addys: multiple, print, television, radio

Regional and Local Addys: multiple, print, television, radio

Senior Copywriter

1985-1986: Umphenour and Martin (now Fletcher Martin, Atlanta)

Created award-winning campaigns for: Arby’s, Atlanta Arts Alive, Compaq Computer Centers, local banks and hospitals.

Copywriter

1983-1985: Sawyer Riley Compton, Atlanta (now Blattner Brunner SRC)

Created award winning campaigns and collateral for a variety of consumer, agricultural, and business-to-business clients, including: Rhone-Poulenc Agri-Chemicals, Chateau Elan Wineries, Sikkens Automotive Paints, Farm Credit Insurance.

Junior Copywriter

1982-1983: Chernoff Silver and Associates, Columbia, SC (now Chernoff-Newman)

Learned copywriting while creating ads and collateral for restaurants, local banks, and a local drug and alcohol awareness council.

Feature Writer

1981, 1982: Pecan South Magazine

Wrote feature stories, and one cover story covering the politicized birth of the National Pecan Marketing Council. Covered pecan industry issues across the South.

• Education, Other Experience and Accomplishments

Education:

BSA, Agricultural Communications, University of Georgia, 1982

Majors: Advertising+Ag Economics

Minor: Drawing and Painting

Art Exhibitions:

Group Show, I am Grateful, 2004, Vancouver BC

Group Show, Tiki Art, 2004, Vancouver BC

Group Show, Hot Rod Art, 2001, Vancouver BC

Other Stuff:

President, Delta Chi Fraternity, UGA 1980

Valedictorian, Mount Dora Bible School, Mount Dora, FL, 1978

Eagle Scout, 1974

Supplements:

Press: available by request or at www.mostellercreative.com/press.html

Historical client listing: available by request or at www.mostellercreative.com/clients.html

References: available on request